Organizations who make the decision to engage customers and prospects with a well-considered digital marketing strategy will find it easier to build brand awareness, generate cost savings, and ultimately drive revenue. This is why skilled digital professionals are an indispensable asset.
Yet despite the unquestionable benefits that digital brings, a high volume of organizations remains resistant to the use of digital tools and technologies. Whether it’s a lack of available budget and resources, a fear of loss of control or a general skepticism that digital can provide a significant return on investment, these barriers to digital adoption must be overcome to guarantee ongoing organizational success. A short-term investment in digital skills training will result in long-term reward – empowering an organization and its employees, maintaining their competitive advantage and ensuring they don’t get left behind.
If you’re still in any doubt as to how your organization could benefit from a strategic, sustainable digital education plan, we’ve outlined some key advantages below:
Digital skills can motivate employees
Currently, there is an unprecedented global digital skills shortage affecting all industries. As a result, the recruitment of competent candidates presents a problem to organizations of every size. More and more, companies are looking to hire skilled professionals internationally as a solution to this scarcity of talent. However, the easier, and ultimately more cost-effective option is to cultivate an indigenous talent pool.
According to Adobe, organizations with a plan for their digital maturity aim to train and develop the skills of their existing workforce. They recognize that training and the opportunity for professional and personal development is often the main priority for employees. Without it, they can feel unstimulated and disillusioned.
If organizations empower their employees with a digital education, not only will they benefit from their new digital capabilities and incentivized attitude, they can leverage the training as a powerful retention tool as well.
Digital skills can generate significant cost savings
We’ve all heard the phrase “spend money to make money”. But what about spending money to save money too? With a complete digital skillset, your organization can achieve both.The American Society for Training and Development (ASTD) collected training information from over 2500 firms and found that organizations that offer comprehensive training have 218% higher income per employee than those with less comprehensive training. This means the simple act of motivating employees through skills training can save a substantial amount of money for an organization. Similarly, according to the American Management Association, the cost of hiring and training a new employee is between 25 to 200% of annual compensation, so skills training can cut costs again by alleviating unnecessary employee turnover. In addition to this, other financial benefits can include labor savings, reduction in lost workdays and productivity increases.
Digital skills can help your organization to develop a competitive edge
A strong digital skill set is no longer a luxury for organizations – it’s a fundamental element of any competitive business model! Yet despite this, several skills report found that organizations remain largely disengaged with digital. Only 31% of US organizations, 25% UK and 40% in Ireland are felt to be digitally engaged, and the general consensus among employees is that the pace of technological and digital change is too slow.
Isn’t it time to invert this trend? 2018 will see the ultimate boom of AI and organizations should start exploiting it as a landscape-changing tool: digital is a data-driven enabler for success, and it can streamline processes and the accompanying effort required, whilst expanding capabilities. Being able to gain precise insights and translate those insights into actions means that, if leveraged successfully, digital tools and channels can help organizations to develop, and maintain an impactful competitive advantage.
Some of the main barriers to digital adoption is a lack of expertise in-house, as well as a lack of organizational commitment to the area. In order to realize the potential that digital holds for your organization, it’s essential to have the requisite skills training to be able to understand its significant benefits and take action.
How’s your company facing this age of digital transformation? Leave us a comment, or drop us an email at firstname.lastname@example.org!