If your business has something to be proud of there’s nothing better than entering and winning accredited awards. Not only does it prove to your current and potential clients that you know your stuff, it’s also a great way to boost morale and show appreciation for your team and the work they do.
When we think “award-winning companies”, some of the biggest names might come to mind. But in fact, it doesn’t matter if your business is big or small, there are a huge variety of awards out there for all businesses!
So, why awards are great for your business?
Awards can be incredibly time-consuming but can come with huge benefits. Winning an award builds recognition for the work you and your team have been doing. If that award is focused on one element of your business that you’ve always wanted to have recognition for, it shows others the expertise you have. An award win certifies their place in the industry, especially if the award has been judged by industry leaders and experts in that field!
Stand out from the crowd
Businesses are constantly up against their competitors and award entries allow you to benchmark yourself against others and truly stand out from the crowd. They allow you to improve your business from the inside as it helps you ensure there is something that makes your customers pick you over other businesses in your sector.
Employees benefit too!
Some of your employees who work day in, day out to support your business may not see the positive effect their work is having on staff morale. Awards are a great way to help recognize teams and members of staff for their hard work! If your employees can tell their peers they work for an award-winning business, they will feel proud of the organizations they’re a part of. Awards are a great chance to thank and celebrate your employees alongside the business: your business wouldn’t be winning that award without them!
The PR opportunities that come with making an awards shortlist, or a win, are a great way to market your business as it will be in the spotlight for all the right reasons. PR for awards tends to run for weeks before, during, and for a considerable length of time after the event, giving you an organic source of traffic to your website and social pages. If you work alongside the award organizer’s, you can benefit from this and gain a bigger following!
Now we don’t like to blow our own trumpet, but Beem has won its fair share of awards over the past couple of years. The last one has been the IC Brilliance Award for the “Innovative Use of Internal Communications”. So, we know it’s important to understand what you’re talking about as a business. This is especially true when you try to explain your business to people who may have little understanding of your sector.
Here are a few of our award-winning tips!
– Get the basics right. Something so simple as putting the wrong category on your entry form or not checking for typos can be the difference between a shortlisted place and no place at all.
– Be honest. Most award organizations have been running for years and are certain to have seen every trick in the book. Don’t attempt to cover up any weaknesses by edging around the truth. If you’re spending most of the entry trying to work out how to put a positive spin on a lot of it, you need to reconsider entering.
– Evidence is key. If you’re a top business within your sector, why? Include figures, customer testimonials or don’t feature it at all!
– Don’t wait until the last minute. You might think you know exactly what you’re going to write but, at the end of the day, you may need help from others. We often use data from different departments within the business, which means you need to leave time to source that.
Awards are great for both your business and your employees. They can show the outside world the amazing work you have been doing, which can sometimes go unnoticed in sectors not your own. Not to mention how impressed clients will be if they’re thinking of doing business with you and see your award win accreditation.
If you have any questions about our journey and how we managed to win many awards in our sector, drop us an email at firstname.lastname@example.org!