Over the past few years, employee engagement has become a hot topic for companies all over the world. And if you’ve been following our blog, you know that this is an area close to our hearts at Beem.
Despite all the attention employee engagement has been getting, recent studies suggest that employee disengagement remains a significant factor in low employee morale and a large fraction of productivity losses. According to Gallup, 49.5% of employees were “not engaged” and 16.5% were “actively disengaged” in 2016. These figures haven’t been improving much over the last few years.
Isn’t it about time to change our approach here, and apply a more data driven approach… or a BIG data driven one?
In terms of customer experience, big data equips businesses with a vast amount of customer information. Using records of customer interactions, buying histories, social media, online communities and surveys, businesses can predict future actions faster and with greater accuracy than ever before!
Many businesses, however, forget that our number one customer is our workforce. Therefore, it’s our responsibility to create an environment that helps our employees give their best day in and day out. Just like we strive to build healthy, happy and long-term relationships with our customers, we need to empower and build trust with our employees. Especially since an engaged and valued workforce will bend over backwards to remain loyal and bring positive results.
When you have the right tools and analytics in place, you can measure everything, including individual performance, team spirit, interactions between departments and the overall company culture. And the benefits you can derive from this analysis are infinite!
Data-driven strategies to engage the workforce
Before the big-data Era, businesses had a tendency to sideline problems with intangible solutions. Culture management was one such issue. How do employees behave? Do they reflect the company values in their actions? Is there a positive work culture? More than 80 percent of companies say they conduct employees satisfaction surveys, according to the Society for Human Resource Management, but most of those admitted that they didn’t understand how to interpret the results of the survey.
How do we change this? A few ways would be to create teams that include people familiar with the work being performed and hire and/or train staff with exceptional analytical skills!
Use data to know your employees better
Determining what inspires employees, what deters them, and what they don’t care about allows employers to motivate their teams to greater performance levels. With the huge reserves of HR data at their disposal, businesses can go beyond their gut feelings, and make better decisions for their employees. They can gather the most relevant metrics on their workers, to understand, analyse and act. This ensures that their employee-engagement strategy is effective.
Apply the right metrics
Pick a few simple metrics that’ll give you insights into areas of concern. Start with finding the answers for basic questions, like “do your employees feel proud to be a part of the organisation?” “As an employer, do you give them enough incentives to stay motivated?” “Do you spend enough time to hear and resolve the grievances of your employees?”
Measure the right KPIs
Focus on the most important employee-based key performance indicators (KPIs) for your business. Applying big data analytics to monitor your employees’ performance helps you appreciate the top performers. It also opens up a whole new way to identify and support your underperforming and unsatisfied employees before things get worse! Big data’s predictive capabilities even let you know which employees are prone to accidents, health problems, or show early signs of dissatisfaction. This also stops negative employee behaviour from growing. Data may be a lynchpin in understanding how to find and keep the best talent.
Data solutions that track employee engagement, satisfaction and retention are key to the future of building and sustaining a happy and motivated workforce. The early adopters of data-driven employee engagement strategies are bound to find themselves ahead of their competitors.