End of Week Roundup [Issue #17]

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End of Week Roundup [Issue #17]

Happy Friday everyone, another exciting week is almost over!

Here is our Weekly roundup to keep you updated on what’s been shaking the Tech and Internal Comms world this week. But before we jump right into it, don’t forget to send us an email to edoardo@wearebeem.com if you have a story you want to share! Whether it’s about leadership, HR, innovation, company culture or communications, share it with us and we’ll feature your post in our upcoming issue.

Right, what’s been making waves this week? Check this out and join the discussion below!



Amazon And Nike’s Partnership Could Mean The End Of Big Brands



Nike partnering with Amazon is yet another sign that, storefront retail as it has been traditionally known, is continuing on the road to ‘collapse’.

A while ago, product manufacturers were king of the hill. Selection was limited, prices fixed and retail was small and widely dispersed. Manufacturer profits were large and retailers much less so. The rise of WalMart changed this. Massive purchasing power, equally massive distribution and massive retail presence changed the balance. Manufacturers/Brands ‘suddenly’ needed specific retailers like WalMart because they had locked up the consumer.

Amazon is just the next WalMart. Amazon has mastered this new ‘internet’ retail distribution channel like WalMart did the ‘discount’ retail channel. How’s Nike going to act now?


Apple is losing staff by the dozen. But that’s not a problem



Dozens of high-ranking Apple staffers have departed the company for rivals this year, the latest of which is Tanya Ridd, head of Apple’s corporate PR in Europe: Is it a sign of trouble at Apple, or the simple evolution of any big corporation?

Benedict Evans, of venture capital firm Andreessen Horowitz, isn’t convinced the staff churn stems from turmoil at Apple. “It’s a big company, and they have turnover. I don’t think one can draw a line between a programming language developer leaving… and a PR person in London.”

Is Apple planning to change its recruiting strategy in order to avoid a high level of turnover? Is this going to impact on the Giant’s revenues over the long term period?


What more can we do to promote women in tech?



Despite hiring people from all over the globe, Norway is where the company I work for, Auka, is based and was founded. Norway is one of the most progressive countries in the world in terms of gender equality. In a recent World Economic Forum report about the global gender gap, Norway was ranked a close third, behind two other Scandinavian countries, Iceland and Finland, with a score of 0.84. For reference, 0 is inequality and 1 is complete equality.

However, as this Economist article from a couple of years ago talks about, there is still a divide when you scratch the surface. Since 2004, there has been a 10% increase in the number of women in tech positions in the country – now 26% – but the number of female leaders in tech is still a fairly dismal 17%. How do we change this?



Did we miss something? Let us know in the comments section below and we’ll feature your article into next week’s Roundup!

the Beem Team



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