Communicating effectively with customers, vendors, end-users, potential hires and job-seeking candidates is critical to our continued success. But we have to make sure we don’t overlook our current employees because an efficient internal communications strategy is just as important! At Beem, we work every day to ensure that the internal communication process of our clients runs smoothly, and we help them to make sure every employee is engaged.
Engagement has become an important performance metric for businesses, but as of 2015, only about 32 percent of U.S. workers were actively engaged at work, while approximately 51 percent say they weren’t engaged and 17 percent were actively disengaged, according to Gallup research. Gallup categorised workers as “engaged” if they had the opportunity to according to their strengths each day and if they had someone at work who encouraged their development and in general if they believed their opinions were valued at work. Engaged employees are usually involved in, enthusiastic about, and committed to their work. Employee engagement is strongly connected to business outcomes essential to a healthy business.
It’s well established that employee engagement is strongly connected to business outcomes essential to an organisation’s financial success, such as productivity, profitability and customer engagement. Engaged employees support the innovation, growth and revenue that their companies need, while disengaged employees are estimated to cost the U.S. around $500 billion and the U.K. around £340 billion!
Companies have started to realise the value of communication and the impact of engagement at work, and they are working to improve their internal communications strategy to better affect engagement. Thanks to technology, this is becoming easier than ever!
So, how do we keep our employees engaged?
Give your employees a voice
We should rethink how we are communicating with employees and start giving them a voice! Listening to and acting on what those voices are telling you will make your employees feel like a real part of the organisation. Let’s not underestimate the power of a survey; there are lots of great technologies to help us craft more effective and to the point research, and thereby better understand the general feelings of our employees!
Create an Omnichannel experience
Just like in traditional marketing and communications, using just one channel to communicate does not necessarily work for all your audiences. Internal communications pros should use an omnichannel approach to ensure that their messages are consistently aligned across platforms and are always available to their employees. An omnichannel experience may be based on newsletters, email, text messaging, surveys, podcasts, and audio: since there’s not a golden rule, we should learn as mush as possible about our workforce and use multiple channels to reach them.
Base your engagement strategy on Video content
Whether for training purposes, education, cultural reinforcement or company-wide announcements, companies are increasingly creating strategies centred on video. They can be more engaging, dynamic and tailored to the needs of your audience. And given the nature of video analytics, ROI and reach are more measurable than traditional communication forms.
A lot of times, people prefer watching a video rather than reading something, so the potential for meaningful engagement is higher. But don’t worry, a video doesn’t have to be a slick, over-produced or cinema-quality film to be effective!
Not only does a mobile communications strategy make it more convenient for workers, but studies have also found that ease of access to information (especially via mobile devices) makes employees more satisfied in their jobs since it enables efficiency.
Mobile has completely changed the game! The ease of use and speed, not to mention the fact that everyone has a mobile device in their pocket, means that anyone can create a written, audio or video message and then disseminate it immediately.
While rethinking your entire internal communications strategy can seem intimidating, it’s not as daunting as it sounds. And when the alternative is a disengaged, unproductive and revenue-losing workforce, there’s really only one choice to make!
Let us know what you think in the comment section below!